Bearbricks: Are These Toys a Good Investment?

A collection of pokemon cards sprawled out, overlapping each other

Bearbrick is a line of collectible toys that has taken the world by storm, and it's not just because of their cute and cuddly appearance.

These toys are highly sought-after and loved by those that suffer from HAUL (Highly Addicted to Unnecessary Looting). But those who aren't familiar might be asking, "Is Bearbrick a good investment?"

In this blog post, we will explore the world of Bearbricks and help you determine whether they're worth investing in. From the best Bearbrick to buy to the potential for growth in value, we'll cover all the essential details to help you make an informed decision.

What is Bearbrick?

A row of popular bearbrick collaborations including Hello Kitty

First things first, let's define what Bearbrick is.

Bearbrick was first introduced in 2001, and since then, it has become highly sought-after. Each year, Medicom Toy releases new designs and collaborations, making it a popular item among collectors and fans.

These toys feature a distinctive bear-like shape and are made from a variety of materials, including plastic, vinyl, and even metal.

Bearbrick toys come in a range of sizes, from 50% to 1000% of the original design, and feature collaborations with various artists and brands. Sometimes the product line strays from just Bearbricks, such as backpacks, hoodies, and even BBQ seasoning.

However, in this blog post, most of the time we will be talking about 400% and 1000% Bearbricks.

The best Bearbrick to buy

A 1000% COIN PARKING DELIVERY Bearbrick on hoardboard

With so many Bearbrick designs and collaborations available, it can be challenging to know where to start.

1. Stick to 400% and 1000%

In terms of sizes, the most popular items are usually:

  • 1000%. This is the largest (and usually most expensive) size available.
  • 400%. This size is sometimes a slightly more affordable option for collectors and is definitely worth picking up.

2. Stick to popular collaborations, brands and artists (safe)

Regarding collaborations, works with popular brands and artists that have been around since the start, such as Nike and KAWS, are highly coveted, almost guaranteed to increase in value, and can fetch a high price on the resale market.

They may be harder to get your hands on when released, but they are worth the effort.

3. Pick up collaborations with the next big thing (riskier)

Try picking up collaborations with upcoming brands, brands from overseas, or perhaps a mix of both?

The ADER ERROR x BE@RBRICK collaboration is a great example of this strategy. Since this release, Korean fashion brand Ader Error have gone on to collaborate with ZARA and build their global presence, which suggests they are moving in the right direction. Will picking up this limited edition Bearbrick bring dividends in the future? Only time will tell.

4. Buy what you like

And finally, it is a slight cliche, but the best Bearbrick to buy is the one you like the most. If you are a fan of the collaboration, you will be more likely to hold onto it for longer, and time in the game will increase its value.

Is Bearbrick a good investment?

A row of popular bearbrick collaborations including BAPE and Alife
Popular Bearbrick collaborations including BAPE and Alife all prove to be a good investment

Now, let's get to the heart of the matter: is Bearbrick a good investment?

The short answer is yes, but like any investment, it's important to do your research and understand the market.

Bearbrick has a loyal following of collectors and fans, which has helped to drive up prices for rare and limited edition items. Additionally, the fact that Medicom Toy releases new designs and collaborations each year means that there's always a potential for value growth.

However, it's essential to note that not all Bearbrick items are created equal. Some designs and collaborations are more sought-after than others, and the condition of the item can also affect its value.

It's crucial to research the market and understand which Bearbrick items are the most valuable before making a purchase.

Where to buy and sell Bearbrick

hoardboard is an online marketplace for designer toys and collectibles

If you're interested in buying or selling Bearbrick items, there are several options available.

Online marketplaces, such as hoardboard, offer a platform for collectors to buy and sell items with ease. Additionally, there are several brick and mortar stores that specialise in Bearbrick and other designer toys, such as Kith in New York City and Atmos in Tokyo.


In conclusion, Bearbrick is a unique and exciting collectible item that has a loyal following of fans and collectors. While it's important to do your research and understand the market, there's no denying that Bearbrick has the potential to be a good investment.

Sign up today to manage your Bearbrick colleciton and start buying and selling Bearbricks.